Follow up to today's class discussion April--You had some questions about finding an ad by the Kerry campaign that used fear or scare tactics to affect the audience...Thinking about this, it came to me that fear is only one side of the equation. It's not enough just to scare the audience; you also have to convice them that you can protect them the scary thing. John Kerry may not have amplified the threat of terrorism (the scary thing), but did he at least acknowledge the threat and attempt demonstrate that he could protect us in his ads?

Ewaen--You had a question about developing a criteria for determining what constitutes the effective use of patriotic imagary and pointed out that what you consider "cheesy"might work on someone else. Why is that? Might this have to do with your age? Are younger people more skeptical of patriotic appeals? How does one rouse the patriotism of a generation brought up to be skeptical of visual appeals. Maybe I'm barking up the wrong tree with this, but your point about a personal standard vs. the mass standard suggested that something like this may be occuring.


Kristi--You were having trouble finding ads...Here's the the website for the organization that sponsored the ad we watched in class. Unfortunately, it looks like the video links on the site are dead:
http://www.yourbodyyourlife.org/site/pp.asp?c=dkLOK2MPIvG&b=193375

Of course, you can still get it at this site: http://www.theaapc.org/content/pollieawards/pastwinners/pastwinners2005.asp#television

This site, which was on the original list I posted, has at least a couple ads that might be of interest:
http://www.independentcourt.org/

I also know that NARAL (The National Abortion Rights Action League) invested in a series of ads to oppose the nomination of John Roberts to the Supreme Court. They don't have them posted on their website, but you can find some low-res versions here:
http://factcheck.org/article342.html
http://factcheck.org/article340.html

You won't find any video ads here (http://www.protectchoice.org/index.htm), but you will find an activist website dedicated to developing new ways of educating young women about reproductive health. Lot's of "framing" to be found on the site, and I even found the term "reframing" in the executive summary of this report: http://www.protectchoice.org/new_research.htm

Balcony Films (http://www.balconyfilms.com/home.htm) has two ads for planned parenthood on their site, including this long-form ad starring Helen Hunt (and note the title of the soundtrack by Black Eyed Peas):
http://www.balconyfilms.com/PnB_films.htm

Shorter, kind of boring one here:
http://www.balconyfilms.com/PnB_ads.htm

This company has two planned parenthood ads. The first is from 2000, I think...The second is probably from '02:
http://www.lhkkmedia.com/portfolio.html

Jessica and Michelle--Did you notice the "Bilingual or Foriegn Language" Category on the Pollie Awards Page?
http://www.theaapc.org/content/pollieawards/pastwinners/pastwinners2005.asp#television
also check the link for '02 or '03 listed in the initial link post  ¶ 6:22 PM