Tuesday, March 21, 2006
Reading Response -- Post it here
1. Choose an ad analyzed by your partner in his or her paper.
2. Describe the ad (message, text, sound, etc) in one paragraph.
3. Explain why you believe it to be an effective/ineffective ad.
4. Post it here using the comments option below...don't forget the ad URL in your comment
Please try to get it done before 10 a.m. Thursday. I'm going to download the ads (including the embedded ones using this firefox extension) so that we can play them in class without having to worry about weak wireless signals. ¶ 5:25 PM
2. Describe the ad (message, text, sound, etc) in one paragraph.
3. Explain why you believe it to be an effective/ineffective ad.
4. Post it here using the comments option below...don't forget the ad URL in your comment
Please try to get it done before 10 a.m. Thursday. I'm going to download the ads (including the embedded ones using this firefox extension) so that we can play them in class without having to worry about weak wireless signals. ¶ 5:25 PM
Comments:
<< Home
Mark Arnold
"Wolves" (10/22/04) http://livingroomcandidate.movingimage.us/election/index.php?nav_action=election&nav_subaction=overview&campaign_id=178
The advertisement was produced by the Bush Campaign for the American people to witness John Kerry as a threat to America's defense. The ad begins with eerie music, much like a horror production would use. The music, of course, to "scare" the viewers or warn them that what is to come in the ad is negative. To understand the sense of the enemy the ad introduces the wolves panting. The message is basically John Kerry is weak on national defense because he voted on specific budget cuts. The Bush Campaign used this budget cut to tell Americans that weakness puts America in HARM.
For people that react to these types of advertisements, I believe the ad was effective. The technique of bulleting the main points of the ad across the screen is successful because the messages remain in the viewers' head. I also believe Americans that are not educated in current events react to these ads as effective.
"Wolves" (10/22/04) http://livingroomcandidate.movingimage.us/election/index.php?nav_action=election&nav_subaction=overview&campaign_id=178
The advertisement was produced by the Bush Campaign for the American people to witness John Kerry as a threat to America's defense. The ad begins with eerie music, much like a horror production would use. The music, of course, to "scare" the viewers or warn them that what is to come in the ad is negative. To understand the sense of the enemy the ad introduces the wolves panting. The message is basically John Kerry is weak on national defense because he voted on specific budget cuts. The Bush Campaign used this budget cut to tell Americans that weakness puts America in HARM.
For people that react to these types of advertisements, I believe the ad was effective. The technique of bulleting the main points of the ad across the screen is successful because the messages remain in the viewers' head. I also believe Americans that are not educated in current events react to these ads as effective.
# posted by 
: 9:59 AM
: 9:59 AM
April Dominick
"Proud" http://pcl.stanford.edu/campaigns/campaign2000/senate/index.html
a)The purpose of the Hillary Clinton Ad, "Proud" is to persuade people to disregard the fact that Clinton is trying to run for Senator even though she is not a native New Yorker. Accompaning happy, spirited, orchestral music, the ad flashes images of Hillary Clinton shaking hands, talking, laughing and playing with blacks, young children, old women,whites and asians. Throughout the ad, Robert Kennedy Jr. points out the fact that the foundation of New York is that the population is made up of people from all over the world who come together to form a diverse community. Therefore not voting for Hillary Clinton because she is not from New York is contradicting the values of New York.
b) The ad was effective because it used a powerful and well-known political leader, Robert F. Kennedy, who obviously is an avid supporter of Clinton.
In addition, the ad achieves the purpose of highlighting the fact that Clinton is not from New York as Robert Kennedy Jr. justifies that it is okay to vote for her because New York is a state that promotes diversity within the population.
The ad's best features are not only in the powerful words of Kenndedy Jr. but also in the power of the images of Clinton ineteracting with people from all walks of life which reveals that she does not just passively "talk" about diversity but is an active supporter of it in the community.
"Proud" http://pcl.stanford.edu/campaigns/campaign2000/senate/index.html
a)The purpose of the Hillary Clinton Ad, "Proud" is to persuade people to disregard the fact that Clinton is trying to run for Senator even though she is not a native New Yorker. Accompaning happy, spirited, orchestral music, the ad flashes images of Hillary Clinton shaking hands, talking, laughing and playing with blacks, young children, old women,whites and asians. Throughout the ad, Robert Kennedy Jr. points out the fact that the foundation of New York is that the population is made up of people from all over the world who come together to form a diverse community. Therefore not voting for Hillary Clinton because she is not from New York is contradicting the values of New York.
b) The ad was effective because it used a powerful and well-known political leader, Robert F. Kennedy, who obviously is an avid supporter of Clinton.
In addition, the ad achieves the purpose of highlighting the fact that Clinton is not from New York as Robert Kennedy Jr. justifies that it is okay to vote for her because New York is a state that promotes diversity within the population.
The ad's best features are not only in the powerful words of Kenndedy Jr. but also in the power of the images of Clinton ineteracting with people from all walks of life which reveals that she does not just passively "talk" about diversity but is an active supporter of it in the community.
# posted by : 11:54 AM
: 11:54 AM
April Dominick
"Proud" http://pcl.stanford.edu/campaigns/campaign2000/senate/index.html
a)The purpose of the Hillary Clinton Ad, "Proud" is to persuade people to disregard the fact that Clinton is trying to run for Senator even though she is not a native New Yorker. Accompaning happy, spirited, orchestral music, the ad flashes images of Hillary Clinton shaking hands, talking, laughing and playing with blacks, young children, old women,whites and asians. Throughout the ad, Robert Kennedy Jr. points out the fact that the foundation of New York is that the population is made up of people from all over the world who come together to form a diverse community. Therefore not voting for Hillary Clinton because she is not from New York is contradicting the values of New York.
b) The ad was effective because it used a powerful and well-known political leader, Robert F. Kennedy, who obviously is an avid supporter of Clinton.
In addition, the ad achieves the purpose of highlighting the fact that Clinton is not from New York as Robert Kennedy Jr. justifies that it is okay to vote for her because New York is a state that promotes diversity within the population.
The ad's best features are not only in the powerful words of Kenndedy Jr. but also in the power of the images of Clinton ineteracting with people from all walks of life which reveals that she does not just passively "talk" about diversity but is an active supporter of it in the community.
"Proud" http://pcl.stanford.edu/campaigns/campaign2000/senate/index.html
a)The purpose of the Hillary Clinton Ad, "Proud" is to persuade people to disregard the fact that Clinton is trying to run for Senator even though she is not a native New Yorker. Accompaning happy, spirited, orchestral music, the ad flashes images of Hillary Clinton shaking hands, talking, laughing and playing with blacks, young children, old women,whites and asians. Throughout the ad, Robert Kennedy Jr. points out the fact that the foundation of New York is that the population is made up of people from all over the world who come together to form a diverse community. Therefore not voting for Hillary Clinton because she is not from New York is contradicting the values of New York.
b) The ad was effective because it used a powerful and well-known political leader, Robert F. Kennedy, who obviously is an avid supporter of Clinton.
In addition, the ad achieves the purpose of highlighting the fact that Clinton is not from New York as Robert Kennedy Jr. justifies that it is okay to vote for her because New York is a state that promotes diversity within the population.
The ad's best features are not only in the powerful words of Kenndedy Jr. but also in the power of the images of Clinton ineteracting with people from all walks of life which reveals that she does not just passively "talk" about diversity but is an active supporter of it in the community.
# posted by : 11:55 AM
: 11:55 AM
Mira Patel
"Wolves"
http://livingroomcandidate.movingimage.us/search/index.php?search_string=wolves&action=new_search&x=54&y=5
This ad was used in the 2004 Presidential race by the Bush Campaign. “Wolves” incorporates scare tactics through hazy visuals and chilling music to grab the audiences’ attention and scare them into believing with John Kerry as president America would become an easier target for terrorists. The ad is composed of different scenes of a forest from different angles and out of focus. In some of the shots you can see a wolf, but the screen quickly changes to another shot of just a plant. The dialogue reads, “In an increasingly dangerous world even after the first terrorist attack on America John Kerry and the liberals in Congress voted to slash America’s intelligence operations- by six billion dollars. Cuts so deep they would have weakened America’s defenses and weakness attracts those who are waiting to do America harm. I’m George W. Bush and I approved this message. The fact that John Kerry wanted to cut intelligence operations makes people believe that he would be leaving America out in the open for danger to find them and so they make the choice to vote for George W. Bush. I believe this ad is effective because of its visuals which inform the public that though you cannot see the terrorists “wolves” they are there and are waiting for the weakest point to attack and since the public is focusing on this one issue at the time it feels as though you could make no other choice but to vote for Bush.
"Wolves"
http://livingroomcandidate.movingimage.us/search/index.php?search_string=wolves&action=new_search&x=54&y=5
This ad was used in the 2004 Presidential race by the Bush Campaign. “Wolves” incorporates scare tactics through hazy visuals and chilling music to grab the audiences’ attention and scare them into believing with John Kerry as president America would become an easier target for terrorists. The ad is composed of different scenes of a forest from different angles and out of focus. In some of the shots you can see a wolf, but the screen quickly changes to another shot of just a plant. The dialogue reads, “In an increasingly dangerous world even after the first terrorist attack on America John Kerry and the liberals in Congress voted to slash America’s intelligence operations- by six billion dollars. Cuts so deep they would have weakened America’s defenses and weakness attracts those who are waiting to do America harm. I’m George W. Bush and I approved this message. The fact that John Kerry wanted to cut intelligence operations makes people believe that he would be leaving America out in the open for danger to find them and so they make the choice to vote for George W. Bush. I believe this ad is effective because of its visuals which inform the public that though you cannot see the terrorists “wolves” they are there and are waiting for the weakest point to attack and since the public is focusing on this one issue at the time it feels as though you could make no other choice but to vote for Bush.
# posted by : 1:49 PM
: 1:49 PM
I combined the two questions...
Nixon’s ad is very effective. He has a lot of visual rhetoric, with images flashing before the screen of American soldiers clutching other fallen soldiers in their arms, Vietnamese children and innocents, their eyes clouded with fear and despair, as well as, images of valued American words, like love, displayed on government issued army greens next to blood stains. In the background the sound of drums beats with Nixon’s voice dictating to the American people that it is necessary to have “new leadership” and “an honorable end to the war in Vietnam”. Finally, the music fades and a new speaker’s voice states, “This time vote like your whole world depends on it.” The images on the screen change to a picture of Nixon smiling before a camera and then the words, “THIS TIME” and “NIXON”. The use of visual rhetoric is very effective and the audio and visual rhetoric at the end of the advertisement are motivating, uplifting and inspire the voter to vote for Nixon, because he will end the atrocities in Vietnam and bring the American soldiers home.
http://livingroomcandidate.movingimage.us/election/index.php?nav_action=election&nav_subaction=R&campaign_id=169
Or just go to Living Room Candidate, click on 1968 --> Nixon --> Vietnam
Nixon’s ad is very effective. He has a lot of visual rhetoric, with images flashing before the screen of American soldiers clutching other fallen soldiers in their arms, Vietnamese children and innocents, their eyes clouded with fear and despair, as well as, images of valued American words, like love, displayed on government issued army greens next to blood stains. In the background the sound of drums beats with Nixon’s voice dictating to the American people that it is necessary to have “new leadership” and “an honorable end to the war in Vietnam”. Finally, the music fades and a new speaker’s voice states, “This time vote like your whole world depends on it.” The images on the screen change to a picture of Nixon smiling before a camera and then the words, “THIS TIME” and “NIXON”. The use of visual rhetoric is very effective and the audio and visual rhetoric at the end of the advertisement are motivating, uplifting and inspire the voter to vote for Nixon, because he will end the atrocities in Vietnam and bring the American soldiers home.
http://livingroomcandidate.movingimage.us/election/index.php?nav_action=election&nav_subaction=R&campaign_id=169
Or just go to Living Room Candidate, click on 1968 --> Nixon --> Vietnam
# posted by : 4:27 PM
: 4:27 PM
Erin Ruthe
1. Bear ad by Reagan, 1984
2. An older gentleman's voice, deep and a little raspy, slowly and calmly describes a bear in the woods. The music is a consistant drum beat, eerie and threatening. But the bear is shown in his natural habitat: by the trees, near a stream, climbing a hill, with the sun shining brightly. The music may represent those that see the bear and vicious, and the pleasant scenery may represent the people that see the bear as harmless. But the cinematography will not allow you to get a good look at the bear. The camera angle changes every two to three seconds, giving a feeling of uncertainty and danger. The announcer continues his monologue of short sentences and ends with a question, "Isn't it smart to be as strong as the bear, if there is a bear?". The bear represents the Soviet threat that Reagan saw and his opponent did not. The last question probes the audience to consider who they want running the country if one of their candidates can't even see the biggest threat. Then the music stops and Reagan's picture appears along with the tagline "prepared for peace". What could be better? He doesn't want to attack anyone, he doesn't want to send our boys overseas -- he is ready to make everybody happy! What a deal.
3. The ad is wildly effective because it gives the audience a sense of fear but not anxiety. There is a thread of reassurance throughout the ad. The sunshine evokes a feeling of hope and a better future. The man facing the bear in the last scene as the bear fumbles backward away from the man represents defeat of the bear, the threat.
4. http://livingroomcandidate.movingimage.us/index.php
Search "bear", click Reagan's ad
1. Bear ad by Reagan, 1984
2. An older gentleman's voice, deep and a little raspy, slowly and calmly describes a bear in the woods. The music is a consistant drum beat, eerie and threatening. But the bear is shown in his natural habitat: by the trees, near a stream, climbing a hill, with the sun shining brightly. The music may represent those that see the bear and vicious, and the pleasant scenery may represent the people that see the bear as harmless. But the cinematography will not allow you to get a good look at the bear. The camera angle changes every two to three seconds, giving a feeling of uncertainty and danger. The announcer continues his monologue of short sentences and ends with a question, "Isn't it smart to be as strong as the bear, if there is a bear?". The bear represents the Soviet threat that Reagan saw and his opponent did not. The last question probes the audience to consider who they want running the country if one of their candidates can't even see the biggest threat. Then the music stops and Reagan's picture appears along with the tagline "prepared for peace". What could be better? He doesn't want to attack anyone, he doesn't want to send our boys overseas -- he is ready to make everybody happy! What a deal.
3. The ad is wildly effective because it gives the audience a sense of fear but not anxiety. There is a thread of reassurance throughout the ad. The sunshine evokes a feeling of hope and a better future. The man facing the bear in the last scene as the bear fumbles backward away from the man represents defeat of the bear, the threat.
4. http://livingroomcandidate.movingimage.us/index.php
Search "bear", click Reagan's ad
# posted by : 7:02 PM
: 7:02 PM
"medals"
This ad begins by showing imagery of American symbols such as the white house, the American flag, and U.S troops. As these images are shown, bold words such as "freedom", "valor", and "sacrifice" are flashed on top of the images. The speaker explains that "symbols, like the heroes they represent, are meant to be respected". The ad then goes on showing John Kerry as he explains that he renounced his war medals. The purpose of the ad is to encourage war veterans and swift voters to vote for Bush based on Kerry's anti-war attitude after Vietnam.
This ad captures the viewer's attention immediately by showing symbols that represent America. The bold words flashed onto the screen further increase the effectiveness by reinforcing certain American values. Rather than explaining how John Kerry renounced his medals, Kerry is shown explaining this himself. Showing this short video of Kerry enhances the effectiveness by creating credibility and truth. Viewers grow shocked with his lack of respect for the symbols that represent his own country and have no choice but to support Bush instead.
This ad begins by showing imagery of American symbols such as the white house, the American flag, and U.S troops. As these images are shown, bold words such as "freedom", "valor", and "sacrifice" are flashed on top of the images. The speaker explains that "symbols, like the heroes they represent, are meant to be respected". The ad then goes on showing John Kerry as he explains that he renounced his war medals. The purpose of the ad is to encourage war veterans and swift voters to vote for Bush based on Kerry's anti-war attitude after Vietnam.
This ad captures the viewer's attention immediately by showing symbols that represent America. The bold words flashed onto the screen further increase the effectiveness by reinforcing certain American values. Rather than explaining how John Kerry renounced his medals, Kerry is shown explaining this himself. Showing this short video of Kerry enhances the effectiveness by creating credibility and truth. Viewers grow shocked with his lack of respect for the symbols that represent his own country and have no choice but to support Bush instead.
# posted by : 12:18 AM
: 12:18 AM
Kristi Nesbitt
oops...heres the URL. I'm having trouble with this thing
http://www.swiftvets.com/index.php?topic=Ads
oops...heres the URL. I'm having trouble with this thing
http://www.swiftvets.com/index.php?topic=Ads
# posted by : 12:19 AM
: 12:19 AM
The URL: http://livingroomcandidate.movingimage.us/election/index.php?nav_action=election&nav_subaction=R&campaign_id=169
Or you can go to livingroomcandidate.com and go to 1968 then to Nixon and click on the advertisement titled Vietnam War.
I combined the two questions…
Nixon’s ad is very effective. He has a lot of visual rhetoric, with images flashing before the screen of American soldiers clutching other fallen soldiers in their arms, Vietnamese children and innocents, their eyes clouded with fear and despair, as well as, images of valued American words, like love, displayed on government issued army greens next to blood stains. In the background the sound of drums beats with Nixon’s voice dictating to the American people that it is necessary to have “new leadership” and “an honorable end to the war in Vietnam”. Finally, the music fades and a new speaker’s voice states, “This time vote like your whole world depends on it.” The images on the screen change to a picture of Nixon smiling before a camera and then the words, “THIS TIME” and “NIXON”. The use of visual rhetoric is very effective and the audio and visual rhetoric at the end of the advertisement are motivating, uplifting and inspire the voter to vote for Nixon, because he will end the atrocities in Vietnam and bring the American soldier home.
- Jessica Dobias
P.S. I emailed my RR last night because blogger wasn't letting me comment. It looks like it is working now. :)
Or you can go to livingroomcandidate.com and go to 1968 then to Nixon and click on the advertisement titled Vietnam War.
I combined the two questions…
Nixon’s ad is very effective. He has a lot of visual rhetoric, with images flashing before the screen of American soldiers clutching other fallen soldiers in their arms, Vietnamese children and innocents, their eyes clouded with fear and despair, as well as, images of valued American words, like love, displayed on government issued army greens next to blood stains. In the background the sound of drums beats with Nixon’s voice dictating to the American people that it is necessary to have “new leadership” and “an honorable end to the war in Vietnam”. Finally, the music fades and a new speaker’s voice states, “This time vote like your whole world depends on it.” The images on the screen change to a picture of Nixon smiling before a camera and then the words, “THIS TIME” and “NIXON”. The use of visual rhetoric is very effective and the audio and visual rhetoric at the end of the advertisement are motivating, uplifting and inspire the voter to vote for Nixon, because he will end the atrocities in Vietnam and bring the American soldier home.
- Jessica Dobias
P.S. I emailed my RR last night because blogger wasn't letting me comment. It looks like it is working now. :)
# posted by : 6:25 AM
: 6:25 AM
"Changing World" Bush 2004
This ad stresses values (family, faith) in a changing (and dangerous) world. It includes images of children, family,and George & Laura. The last image is Bush pushing a little girl on a bike as he narrates "Together, we're movin' America forward." The sound is a canned, optimistic sounding string symphony and a pleasant but deep male voice narrating. The underlying message is that, with the help of our values, freedom, and Bush as president, as well as the "conviction" to do what is right we will be able to deal with the changing world.
The ad is very effective in it's appeal to family, and safety. It subtly suggests, in it's images and narration, that George Bush can provide these values, purpose (vision for the future), and the "conviction to do what is right." It shows his acknowledgement of threats such as terrorism and displays reassuring images of happy families and Bush in his own family dynamic. The individual aspects of this ad are very subtle, but ad up to produce a very convincing and powerful message.
This ad stresses values (family, faith) in a changing (and dangerous) world. It includes images of children, family,and George & Laura. The last image is Bush pushing a little girl on a bike as he narrates "Together, we're movin' America forward." The sound is a canned, optimistic sounding string symphony and a pleasant but deep male voice narrating. The underlying message is that, with the help of our values, freedom, and Bush as president, as well as the "conviction" to do what is right we will be able to deal with the changing world.
The ad is very effective in it's appeal to family, and safety. It subtly suggests, in it's images and narration, that George Bush can provide these values, purpose (vision for the future), and the "conviction to do what is right." It shows his acknowledgement of threats such as terrorism and displays reassuring images of happy families and Bush in his own family dynamic. The individual aspects of this ad are very subtle, but ad up to produce a very convincing and powerful message.
# posted by : 7:27 AM
: 7:27 AM
THIS DIDNT POST MY COMMENT! :< HAD TO DO IT AGAIN!
1."Merely Another Weapon" for the Johnson Campaign
2.The ad begins with a dark image of explosions of nuclear bombing that fill the entire screen accompanied by the proper loud, booming noise. These sight and audible factors play off of each other to give off a certain image to the viewer. The next viewing of a nuclear bomb is over-zoomed to to comletely fill the screen as well. A few seconds into the second image, one hears the serious, and unwavering voice which states, "On October 24th, 1963, Barry Goldwater said of the nuclear bomb,(in a chill way to give the feeling that he means, 'oh, just another one of those little things..) "Merely another weapon." Merely another weapon? Vote for President Johnson. The stakes are too high for you to stay home." Then, the ad moves on to a black background with the few words, "Vote for President Johnson on Nov. 3." With the person voicing over with these few words on the screen, the viewer is overcome with a powerful message that cannot be denied. (imagine seeing it on a screen with the volume up pretty high...)
3.This ad definitely works in the way that it is so terse, yet it effectively delivers the appropriate message. The few images provided are short, yet grand enough to really captivate the viewer for the short amount of time that the advertisement really lasts. The ending to the ad leaves the audience helpless to believe that they are being belittled since they see the whole nuclear weapon situation as a big deal while Goldwater, as said in the ad, thinks the whole bombing is not that crucial. Its almost as if the ad offends the viewer's point of view to, in effect, cause a sway in votes that is reasoned by the idea that Johnson acknowledges the viewer's inner insecurities as their safety.
4.http://livingroomcandidate.movingimage.us/search/index.php?search_string=merely+another+weapon&action=new_search&x=0&y=0
~April Jacklynn Narvaez
1."Merely Another Weapon" for the Johnson Campaign
2.The ad begins with a dark image of explosions of nuclear bombing that fill the entire screen accompanied by the proper loud, booming noise. These sight and audible factors play off of each other to give off a certain image to the viewer. The next viewing of a nuclear bomb is over-zoomed to to comletely fill the screen as well. A few seconds into the second image, one hears the serious, and unwavering voice which states, "On October 24th, 1963, Barry Goldwater said of the nuclear bomb,(in a chill way to give the feeling that he means, 'oh, just another one of those little things..) "Merely another weapon." Merely another weapon? Vote for President Johnson. The stakes are too high for you to stay home." Then, the ad moves on to a black background with the few words, "Vote for President Johnson on Nov. 3." With the person voicing over with these few words on the screen, the viewer is overcome with a powerful message that cannot be denied. (imagine seeing it on a screen with the volume up pretty high...)
3.This ad definitely works in the way that it is so terse, yet it effectively delivers the appropriate message. The few images provided are short, yet grand enough to really captivate the viewer for the short amount of time that the advertisement really lasts. The ending to the ad leaves the audience helpless to believe that they are being belittled since they see the whole nuclear weapon situation as a big deal while Goldwater, as said in the ad, thinks the whole bombing is not that crucial. Its almost as if the ad offends the viewer's point of view to, in effect, cause a sway in votes that is reasoned by the idea that Johnson acknowledges the viewer's inner insecurities as their safety.
4.http://livingroomcandidate.movingimage.us/search/index.php?search_string=merely+another+weapon&action=new_search&x=0&y=0
~April Jacklynn Narvaez
# posted by : 7:32 AM
: 7:32 AM
Genieva Thel Croley
1. “Why We Fight” by the Progress for America
2. Background voice asks rhetorically, “Why do we fight” and answers by arguing that we fight because we are weak due to defense cuts and are currently threatened by terrorism. While he speaks, there are flashes of photos that contrast the caring Bush with the evil enemy-terrorists, prisoners from Iraq, and Kerry.
3. This ad appeals to the American values of security by applying the ‘strict father model’ and reinforcing patriotism through language and images. Lakoff’s strict father model is depicted by the narrator first showing how vulnerable our nation is, then by his description of Bush as a strong and courageous hero, which, according to the ad, proves that he is a better leader for our nation because he is more able to protect us. Also, every shot of Bush shows him as caring ‘parent’ taking care of the needs of others, or a decisive leader delegating orders necessary to our security. Patriotism is enhanced through the images of Bush with the American flag in the background, pieces of the fallen World Trade Center, and of the terrorists armed or aligned in prison, looking as though they are still ready to kill. This ad also utilizes the language advised by Luntz, such as saying that this is a “War against Terror” instead of a War on Iraq, describing Kerry as the “Most Liberal Senator”, and by contrasting our current “vulnerability” with Bush’s potential in leading us to “victory.” By referring to the war on Terrorism rather than Iraq, the ad makes the war seem more desirable because we are defending our nation against evil rather than just a nation. Giving Kerry a title of an extremist makes him the less desirable candidate because extreme liberals equal extreme change, which doesn’t ensure protection but promises more vulnerability for the nation. Also, by contrasting his picture with a dark background and using this particular picture where his face is contorted with anger, Kerry’s image is villain like rather than patriotic, and nobody wants an unpatriotic president, he wouldn’t be able or willing to protect us.
Progress For America Voter Fund
http://pfavoterfund.com/docs/audiovideo/
1. “Why We Fight” by the Progress for America
2. Background voice asks rhetorically, “Why do we fight” and answers by arguing that we fight because we are weak due to defense cuts and are currently threatened by terrorism. While he speaks, there are flashes of photos that contrast the caring Bush with the evil enemy-terrorists, prisoners from Iraq, and Kerry.
3. This ad appeals to the American values of security by applying the ‘strict father model’ and reinforcing patriotism through language and images. Lakoff’s strict father model is depicted by the narrator first showing how vulnerable our nation is, then by his description of Bush as a strong and courageous hero, which, according to the ad, proves that he is a better leader for our nation because he is more able to protect us. Also, every shot of Bush shows him as caring ‘parent’ taking care of the needs of others, or a decisive leader delegating orders necessary to our security. Patriotism is enhanced through the images of Bush with the American flag in the background, pieces of the fallen World Trade Center, and of the terrorists armed or aligned in prison, looking as though they are still ready to kill. This ad also utilizes the language advised by Luntz, such as saying that this is a “War against Terror” instead of a War on Iraq, describing Kerry as the “Most Liberal Senator”, and by contrasting our current “vulnerability” with Bush’s potential in leading us to “victory.” By referring to the war on Terrorism rather than Iraq, the ad makes the war seem more desirable because we are defending our nation against evil rather than just a nation. Giving Kerry a title of an extremist makes him the less desirable candidate because extreme liberals equal extreme change, which doesn’t ensure protection but promises more vulnerability for the nation. Also, by contrasting his picture with a dark background and using this particular picture where his face is contorted with anger, Kerry’s image is villain like rather than patriotic, and nobody wants an unpatriotic president, he wouldn’t be able or willing to protect us.
Progress For America Voter Fund
http://pfavoterfund.com/docs/audiovideo/
# posted by : 7:56 AM
: 7:56 AM
Olga Ioudina
1. The URL is Election 2004 -- http://pcl.stanford.edu/campaigns/campaign2004/archive.html -- and I chose the ad "Graduation."
2. The ad starts with an image of a Latina girl getting ready for her graduation. You can hear the voices of the entire family, hurrying her up. Her grandmother comes in to pick her up, and says how proud she is of her. The orator talks about how only half of Hispanic students graduate from high school, and how Kerry wants to have over one million Hispanic students actually going to college. Even though the ad is only 30 seconds long, it shows a bit of settings such as the house, the girls room, etc. Once both women are in the car, backing up, the camera takes a straight shot at the bumper sticker that says "unidos con Kerry" (united w/Kerry), and the orator says that Kerry not only wants to open the doors of education to everyone, but also improve the public education.
3. I see this ad being effective given the audience it is targeting: the Hispanic population of US. I lived in Mexico for 5 years and it is easy to see how important the family is to them. When the grandmother lets the girl know how proud she is, that is an appeal to the family values. The ad is in Spanish, which works just fine, since then there is no mistake who's being targeted by this ad. As a whole the ad is motivating, while giving background on the statistics of Hispanic students graduating. The ad is brief and goes straight to the point: a better education for Hispanic population that Kerry can provide if he's elected. The ending is effective as well by focusing on the sticker, this meaning that Kerry is not only looking for people to go an vote for him, but also to show some support and spread the word. The only downside I see to this ad is that Kerry does not say anything but "This is John Kerry speaking. I approve this message." May be if he would've said everything in the ad, instead of the orator, that would've made it even more effective, b/c that way the audience would see the ad like Kerry is analyzing their situation and talking about it.
1. The URL is Election 2004 -- http://pcl.stanford.edu/campaigns/campaign2004/archive.html -- and I chose the ad "Graduation."
2. The ad starts with an image of a Latina girl getting ready for her graduation. You can hear the voices of the entire family, hurrying her up. Her grandmother comes in to pick her up, and says how proud she is of her. The orator talks about how only half of Hispanic students graduate from high school, and how Kerry wants to have over one million Hispanic students actually going to college. Even though the ad is only 30 seconds long, it shows a bit of settings such as the house, the girls room, etc. Once both women are in the car, backing up, the camera takes a straight shot at the bumper sticker that says "unidos con Kerry" (united w/Kerry), and the orator says that Kerry not only wants to open the doors of education to everyone, but also improve the public education.
3. I see this ad being effective given the audience it is targeting: the Hispanic population of US. I lived in Mexico for 5 years and it is easy to see how important the family is to them. When the grandmother lets the girl know how proud she is, that is an appeal to the family values. The ad is in Spanish, which works just fine, since then there is no mistake who's being targeted by this ad. As a whole the ad is motivating, while giving background on the statistics of Hispanic students graduating. The ad is brief and goes straight to the point: a better education for Hispanic population that Kerry can provide if he's elected. The ending is effective as well by focusing on the sticker, this meaning that Kerry is not only looking for people to go an vote for him, but also to show some support and spread the word. The only downside I see to this ad is that Kerry does not say anything but "This is John Kerry speaking. I approve this message." May be if he would've said everything in the ad, instead of the orator, that would've made it even more effective, b/c that way the audience would see the ad like Kerry is analyzing their situation and talking about it.
# posted by : 8:08 AM
: 8:08 AM
Amy Neyhard
1. http://livingroomcandidate.movingimage.us/election/index.php?nav_action=election&nav_subaction=overview&campaign_id=167
I watched the Jackie O in spanish ad. In this video, Jackie is facing the camera and talking to the Spanish speaking audience about electing her husband for president. Jackie's spanish is a little rusty but she does look like she is trying. In the middle of the ad, when she starts to get serious and to the point, the camera gets up close to her.
2. If I had watched this during the 60's, I feel that it would have been effective. You have to give her credit for trying to speak clear Spanish, though she did stumble a time or two. And the point that Kennedy was trying to get Spanish speaking people to vote, I would have voted for him because Nixon didn't even have an ad in Spanish.
1. http://livingroomcandidate.movingimage.us/election/index.php?nav_action=election&nav_subaction=overview&campaign_id=167
I watched the Jackie O in spanish ad. In this video, Jackie is facing the camera and talking to the Spanish speaking audience about electing her husband for president. Jackie's spanish is a little rusty but she does look like she is trying. In the middle of the ad, when she starts to get serious and to the point, the camera gets up close to her.
2. If I had watched this during the 60's, I feel that it would have been effective. You have to give her credit for trying to speak clear Spanish, though she did stumble a time or two. And the point that Kennedy was trying to get Spanish speaking people to vote, I would have voted for him because Nixon didn't even have an ad in Spanish.
# posted by : 9:12 AM
: 9:12 AM
Allison Monteith
http://livingroomcandidate.movingimage.us/election/index.php?nav_action=election&nav_subaction=overview&campaign_id=177
The Ad is called Priorities and was aired by Bush concerning his priorities and how they were better than those of Kerry’s.
The ad begins with a camera shot of Bush speaking directly to the viewer. Then the main words “Strengthen”, “Improve”, etc. are flashed up on the screen as real-life footage is given to portray these particular verbs.
I believe the ad is effective because Bush is addressing us personally. But mainly, its effectiveness is given when real-life footage is shown. It induces a sense of sentimentality and caters to our feelings. It also may hit home with many as he covers personal issues like security, etc.
Post a Comment
http://livingroomcandidate.movingimage.us/election/index.php?nav_action=election&nav_subaction=overview&campaign_id=177
The Ad is called Priorities and was aired by Bush concerning his priorities and how they were better than those of Kerry’s.
The ad begins with a camera shot of Bush speaking directly to the viewer. Then the main words “Strengthen”, “Improve”, etc. are flashed up on the screen as real-life footage is given to portray these particular verbs.
I believe the ad is effective because Bush is addressing us personally. But mainly, its effectiveness is given when real-life footage is shown. It induces a sense of sentimentality and caters to our feelings. It also may hit home with many as he covers personal issues like security, etc.
# posted by : 11:08 AM
: 11:08 AMSubscribe to Post Comments [Atom]
<< Home
